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person:"Meinig, Wolfgang"
~isPartOf:"The journal of business & industrial marketing"
~person:"Homburg, Christian"
~person:"Raddats, Chris"
~subject:"Leistungsbündel"
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Leistungsbündel
Bundling strategy
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Großbritannien
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Lieferantenmanagement
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Market segmentation
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Marktsegmentierung
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Product differentiation
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Meinig, Wolfgang
Homburg, Christian
Raddats, Chris
Classen, Moritz
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Holmlund, Maria
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The journal of business & industrial marketing
Die Betriebswirtschaft : DBW
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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Journal of business economics : JBE
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Journal of business-to-business marketing
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Aligning industrial services with strategies and sources of market differentiation
Raddats, Chris
- In:
The journal of business & industrial marketing
26
(
2011
)
5
,
pp. 332-343
Persistent link: https://www.econbiz.de/10009272403
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