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person:"Modlich, Stephanie"
~subject:"Business-to-business marketing"
~subject:"Negotiation techniques"
~subject:"Preisbildung"
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Business-to-business marketing
Negotiation techniques
Preisbildung
Bundling strategy
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Leistungsbündel
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Marketing management
3
Marketingmanagement
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Produkt
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Verbundangebot
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Preismanagement
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Capital goods industry
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Entscheidungsunterstützungssystem
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Internal branding
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Investitionsgüterindustrie
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Modlich, Stephanie
Ulaga, Wolfgang
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Kowalkowski, Christian
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Kleinaltenkamp, Michael
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Backhaus, Klaus
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Jacob, Frank
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Gebauer, Heiko
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Nordin, Fredrik
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Bertini, Marco
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Homburg, Christian
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Kühlborn, Sven
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Murray, Chase
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Raj, Ritwik
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Reinartz, Werner J.
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Sun, Lei
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Voeth, Markus
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Weiber, Rolf
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Woisetschläger, David
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Adamson, Brent
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Backhaus, Christof
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Becker, Jörg
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Beverungen, Daniel
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Bharadwaj, Sundar G.
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Biggemann, Sergio
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Bonnemeier, Sebastian
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Brozovic, Danilo
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Colm, Laura
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Cova, Bernard
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Dixon, Matthew
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Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
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ECONIS (ZBW)
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Ein Entscheidungsunterstützungssystem zur Preisfindung hybrider Produkte
Schmitz, Gertrud
;
Krieger, John
;
Modlich, Stephanie
-
2010
Persistent link: https://www.econbiz.de/10008662985
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