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person:"Modlich, Stephanie"
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Bundling strategy
8
Leistungsbündel
8
Marketing management
3
Marketingmanagement
3
Produkt
3
Unternehmensbezogene Dienstleistung
3
Verbundangebot
3
Brand management
2
Markenführung
2
Preismanagement
2
Pricing strategy
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B-to-B-Marketing
1
Business-to-business marketing
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Capital goods industry
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Competitive strategy
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Entscheidungsunterstützungssystem
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Integration
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Internal branding
1
Internal communication
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Interne Kommunikation
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Interne Markenführung
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Investitionsgüterindustrie
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Kommunikation
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Management information system
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Management-Informationssystem
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Markenpolitik
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Negotiation techniques
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Preisbildung
1
Product management
1
Produktmanagement
1
Strategic alliance
1
Strategische Allianz
1
Verhandlungstechnik
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Wettbewerbsstrategie
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Graue Literatur
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German
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Modlich, Stephanie
Gebauer, Heiko
35
Kowalkowski, Christian
34
Kohtamäki, Marko
33
Parida, Vinit
28
Lay, Gunter
23
Choi, Jay Pil
22
Thomas, Oliver
22
Baines, Tim
21
Becker, Jörg
19
Jeon, Doh-Shin
19
Knackstedt, Ralf
17
Menicucci, Domenico
17
Rabetino, Rodrigo
17
Beverungen, Daniel
14
Bigdeli, Ali Ziaee
14
Raddats, Chris
14
Vendrell-Herrero, Ferran
14
Reichwald, Ralf
13
Asongu, Simplice
12
Carlton, Dennis W.
12
Fang, Hanming
12
Krcmar, Helmut
12
Norman, Peter
12
Nüttgens, Markus
12
Seiter, Mischa
12
Ulaga, Wolfgang
12
Waldman, Michael
12
Ahlert, Dieter
11
Evans, David S.
11
Mantovani, Andrea
11
Salinger, Michael A.
11
Fellmann, Michael
10
Kindström, Daniel
10
Lerch, Christian
10
Voeth, Markus
10
Armstrong, Mark
9
Bonnemeier, Sebastian
9
Dana, James D.
9
Parry, Glenn
9
Schlicker, Michael
9
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HyProDesign : ein Leitfaden für Unternehmen zur integrierten Planung, Entwicklung und Vermarktung hybrider Produkte
4
Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
3
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
1
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ECONIS (ZBW)
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