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person:"Nash, Edward L."
~person:"Schneider, Helmut"
~source:"econis"
~subject:"Government department"
~subject:"Industrie"
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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ECONIS (ZBW)
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Dialogorientierte Regierungskommunikation
Heinze, Jana
;
Schneider, Helmut
- In:
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. …
,
(pp. 39-56)
.
2010
Persistent link: https://www.econbiz.de/10003971469
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Direktmarketing im Industriegüterbereich : Ausgestaltungsformen und empirische Befunde
Meffert, Heribert
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2004
Persistent link: https://www.econbiz.de/10013330190
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