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person:"Nash, Edward L."
~person:"Schneider, Helmut"
~subject:"Advertising planning"
~subject:"Werbemittel"
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Journal of business economics : JBE
1
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ECONIS (ZBW)
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Die Selektionsentscheidung bei postalisch zugestellter Direktkommunikation : eine feldexperimentelle Überprüfung des Einflusses aktivierungsstarker Reize am Beispiel der Kundenzeit...
Schneider, Helmut
;
Engelmann, Jens
;
Luksch, Alexa
- In:
Journal of business economics : JBE
81
(
2011
)
6
,
pp. 629-655
Persistent link: https://www.econbiz.de/10009158112
Saved in:
2
Dialogorientierte Regierungskommunikation
Heinze, Jana
;
Schneider, Helmut
- In:
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. …
,
(pp. 39-56)
.
2010
Persistent link: https://www.econbiz.de/10003971469
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