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person:"Neijens, Peter"
~person:"Gundeti, Sandeep"
~person:"Naderer, Brigitte"
~subject:"Bibliometrics"
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Bibliometric analysis of film marketing research from 1976 TO 2021
Gundeti, Sandeep
;
Jain, Amit
;
Bhatnagar, Deepali
- In:
Digital transformation, strategic resilience, cyber …
,
(pp. 153-167)
.
2023
Persistent link: https://www.econbiz.de/10014428835
Saved in:
2
How brands appear in children's movies : a systematic content analysis of the past 25 Years
Naderer, Brigitte
;
Matthes, Jörg
;
Spielvogel, Ines
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10012200229
Saved in:
3
A new branch of advertising : reviewing factors that influence reactions to product placement
Reijmersdal, Eva A. van
;
Neijens, Peter
;
Smit, Edith G.
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10003923954
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