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person:"Nies, Salome"
~isPartOf:"Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018"
~person:"Rubio Benito, Natalia"
~subject:"Handelsmarke"
~subject:"Retail price"
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Handelsmarke
Retail price
Beziehungsmarketing
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Brand image
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Food retailing
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Nies, Salome
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
Journal of retailing and consumer services
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The international review of retail, distribution and consumer research
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Business research quarterly : BRQ
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European journal of marketing : EJM
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Harvard-Business-Manager : das Wissen der Besten
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
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