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person:"Olsen, G. Douglas"
~isPartOf:"International advertising and communication : current insights and empirical findings"
~person:"Mogaji, Emmanuel"
~person:"Mulken, Margot van"
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Olsen, G. Douglas
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International advertising and communication : current insights and empirical findings
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Journal of business research : JBR
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Designing and communicating experience
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Journal of advertising : official publication of the American Academy of Advertising
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Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
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Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
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Marketing intelligence & planning
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The IUP journal of brand management : IJBRM
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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ECONIS (ZBW)
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Rhetoric in advertising : attitudes towards schemes and tropes in text and image
Enschot, Renske van
;
Hoeken, Hans
;
Mulken, Margot van
- In:
International advertising and communication : current …
,
(pp. 142-162)
.
2006
Persistent link: https://www.econbiz.de/10003378115
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