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person:"Park, C. Whan"
~isPartOf:"Kohlhammer-Edition Marketing"
~person:"Sattler, Henrik"
~source:"econis"
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Betriebswirtschaftslehre
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Brand management
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Business economics
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Park, C. Whan
Sattler, Henrik
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Kohlhammer-Edition Marketing
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business economics : JBE
3
Schmalenbach business review : sbr
3
Brand management ; Vol. 3
2
Die Betriebswirtschaft : DBW
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Handbook of brand relationships
2
Kohlhammer Edition Marketing
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
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Brand management ; Vol. 1
1
Brands and brand management : contemporary research perspectives
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Edition Marketing
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Essays on interfirm and intrafirm brand combinations
1
Foundations and trends in marketing : FTMKT
1
Handbook on brand and experience management
1
Innovationsforschung und Technologiemanagement : Konzepte, Strategien, Fallbeispiele ; [Symposium zum Gedenken an Prof. Dr. Stephan Schrader am 2. Juli 1998]
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing
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Journal of marketing research : JMR
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Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Measuring and managing brands
1
Review of Marketing Research
1
Review of Marketing Research Ser
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Markenpolitik
Sattler, Henrik
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2001
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