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person:"Park, C. Whan"
~isPartOf:"Measuring and managing brands"
~person:"Fischer, Alexander"
~type_genre:"Aufsatz im Buch"
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Brand image
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Brand management
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Park, C. Whan
Fischer, Alexander
Keller, Kevin Lane
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Measuring and managing brands
Brand management ; Vol. 3
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Handbook of brand relationships
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Brand management ; Vol. 1
1
Brands and brand management : contemporary research perspectives
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Handbook on brand and experience management
1
Innovative Markenführung und -implementierung
1
Marke neu denken : Paradigmenwechsel in der Markenführung
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
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2009
Persistent link: https://www.econbiz.de/10003784829
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