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person:"Park, C. Whan"
~person:"Fischer, Alexander"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
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Brand management
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Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
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ECONIS (ZBW)
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Markendifferenzierung durch Markenhandlungen : der Beitrag der Motorik zum Markenaufbau
Langner, Tobias
;
Fischer, Alexander
- In:
Markendifferenzierung : innovative Konzepte zur …
,
(pp. 137-159)
.
2011
Persistent link: https://www.econbiz.de/10008699587
Saved in:
2
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2010
Persistent link: https://www.econbiz.de/10003924111
Saved in:
3
Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
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