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person:"Pauly-Grundmann, Denise"
~accessRights:"restricted"
~person:"Andéhn, Mikael"
~person:"Chakraborty, Mainak"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of consumer behaviour : an international research review
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Facets of country image and brand equity : revisiting the role of product categories in country-of-origin effect research
Andéhn, Mikael
;
Nordin, Fredrik
;
Nilsson, Mats E.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 225-238
Persistent link: https://www.econbiz.de/10011508783
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