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person:"Peters, Theo"
~person:"Borawska, Anna"
~person:"Fehse, Kai"
~subject:"Advertising effects"
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The impact of advertisements placement in the computer game on the effectiveness of social campaign messages
Borawska, Anna
;
Biercewicz, Konrad
;
Borawski, Mariusz
; …
- In:
European research studies
24
(
2021
)
2B
,
pp. 515-537
Persistent link: https://www.econbiz.de/10012664238
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2
Neurokommunikation : Werbewirkung im Zeitalter von Social Media und neuer Erkenntnisse der Hirnforschung
Fehse, Kai
-
2018
-
2. Auflage
Persistent link: https://www.econbiz.de/10011756348
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