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person:"Peters, Theo"
~person:"Dimoka, Angelika"
~person:"Knutson, Brian"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Neurobiologie"
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Konsumentenverhalten
Neuroscience
17
Neurowissenschaften
17
Leadership
7
Personalführung
7
Führung
6
Neuroökonomik
6
Unternehmen
6
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3
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neuroscience
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Economic psychology
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Peters, Theo
Dimoka, Angelika
Knutson, Brian
Kenning, Peter
11
Hubert, Anita Mirja
10
Plassmann, Hilke
10
Gutjahr, Gert
6
Karmarkar, Uma R.
5
Smidts, Ale
5
Sánchez-Fernández, Juan
5
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Preilowski, Bruno
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3
Boksem, Maarten A. S.
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Casado-Aranda, Luis-Alberto
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Cerf, Moran
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Linzmajer, Marc
3
Pozharliev, Rumen
3
Reimann, Martin
3
Venkatraman, Vinod
3
Verbeke, Willem J. M. I.
3
Zaichkowsky, Judith Lynne
3
Agarwal, Sharad
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Ahlert, Dieter
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Bechara, Antoine
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Borawska, Anna
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Boshoff, Christo
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Chan, Hang-Yee
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Ibáñez-Zapata, José-Ángel
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Krampe, Caspar
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Krishna, Aradhna
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Lajante, Mathieu
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Lee, Nick
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
3
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Commentaries on "Reconsidering the path for neural and physiological methods in consumer psychology"
Hutchinson, J. W.
;
Reimann, Martin
;
Knutson, Brian
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 214-221
Persistent link: https://www.econbiz.de/10014470799
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2
Predicting advertising success beyond traditional measures : new insights from neurophysiological methods and market response modeling
Venkatraman, Vinod
;
Dimoka, Angelika
;
Pavlou, Paul A.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 436-452
Persistent link: https://www.econbiz.de/10011337515
Saved in:
3
The interdisciplinary science of consumption
Preston, Stephanie D.
(
ed.
);
Kringelbach, Morten L.
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10013481426
Saved in:
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