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person:"Petrakis, Emmanuel"
~person:"Beard, Fred"
~person:"Marathe, Rahul R."
~subject:""Multi-brand" comparisons"
~subject:"Advertising effects"
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"Multi-brand" comparisons
Advertising effects
Comparative advertising
7
Vergleichende Werbung
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USA
4
United States
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Comparative Advertising
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Werbewirkung
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Product Differentiation
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1913-2010
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Economic history
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India
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Indien
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Petrakis, Emmanuel
Beard, Fred
Marathe, Rahul R.
Anderson, Simon P.
3
Ciliberto, Federico
3
Liaukonyte, Jura
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Rennhak, Carsten
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Wiltinger, Angelika
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Dertwinkel-Kalt, Markus
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Banerjee, Bibek
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Barrio-García, Salvador del
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European journal of marketing : EJM
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Journal of advertising research
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ECONIS (ZBW)
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The ad format-strategy effect on comparative advertising effectiveness
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 99-122
Persistent link: https://www.econbiz.de/10011626406
Saved in:
2
The effectiveness of comparative versus non-comparative advertising : do "strictly" comparative ads hurt credibility of non-professional service brands?
Beard, Fred
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 296-306
Persistent link: https://www.econbiz.de/10011397063
Saved in:
3
Comparative advertising in India : a content analysis of English print advertisements
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
Journal of international consumer marketing
22
(
2010
)
4
,
pp. 377-394
Persistent link: https://www.econbiz.de/10008991647
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