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person:"Petrakis, Emmanuel"
~person:"Beard, Fred"
~person:"Marathe, Rahul R."
~subject:""Multi-brand" comparisons"
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"Multi-brand" comparisons
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Petrakis, Emmanuel
Beard, Fred
Marathe, Rahul R.
Kalro, Arti D.
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Sivakumaran, Bharadhwaj
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European journal of marketing : EJM
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The ad format-strategy effect on comparative advertising effectiveness
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 99-122
Persistent link: https://www.econbiz.de/10011626406
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