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person:"Petrakis, Emmanuel"
~person:"Beard, Fred"
~person:"Marathe, Rahul R."
~subject:"Services marketing"
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Comparative advertising
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Petrakis, Emmanuel
Beard, Fred
Marathe, Rahul R.
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The effectiveness of comparative versus non-comparative advertising : do "strictly" comparative ads hurt credibility of non-professional service brands?
Beard, Fred
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 296-306
Persistent link: https://www.econbiz.de/10011397063
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