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person:"Phau, Ian"
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Dens, Nathalie"
~person:"Roy, Subhadip"
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Advertising effects
2
Consumer behaviour
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Advertising
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Brand management
1
Brand placement in fiction
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Direct marketing
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Personalbeschaffung
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Personality psychology
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Persönlichkeitspsychologie
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Product placement
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attitudes towards brand placement
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brand placement in fiction and film
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brand placement regulation
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genre appropriateness
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Phau, Ian
Dens, Nathalie
Roy, Subhadip
Yoon, Sukki
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6
Naderer, Brigitte
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Choi, Yung Kyun
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Kim, Kacy K.
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Taylor, Charles Raymond
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Boerman, Sophie C.
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Eisend, Martin
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International journal of advertising : the review of marketing communications
International journal of advertising : the quarterly review of marketing communications
7
Journal of business research : JBR
5
Young consumers : insight and ideas for responsible marketers
4
Journal of advertising research
3
Journal of marketing communications
3
Marketing letters : a journal of research in marketing
3
Asia-Pacific journal of business administration
2
International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of electronic commerce research : JECR
2
Journal of global marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of strategic marketing
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Marketing intelligence & planning
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Psychology & marketing
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Brand management in emerging markets : theories and practice
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Electronic commerce research
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Engaging consumers through branded entertainment and convergent media
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IIM Bangalore Research Paper
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International business, not as usual
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International journal of sports marketing & sponsorship
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of marketing management : MM
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : JPM
1
Journal of vacation marketing : an international journal
1
Qualitative market research : an international journal
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
Tourism management : research, policies, practice
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Unique ... like everyone else : effects and mechanisms of personalization appeals in recruitment advertising
Pfiffelmann, Jean
;
Pfeuffer, Alexander
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 491-532
Persistent link: https://www.econbiz.de/10014550980
Saved in:
2
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
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