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person:"Phau, Ian"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Bellman, Steven"
~subject:"Television advertising"
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Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
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Journal of marketing communications
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European journal of marketing
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Journal of business research : JBR
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
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