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person:"Phau, Ian"
~isPartOf:"The journal of brand management : an international journal"
~person:"Dens, Nathalie"
~person:"Roy, Subhadip"
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Phau, Ian
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The journal of brand management : an international journal
International journal of advertising : the quarterly review of marketing communications
7
Journal of business research : JBR
5
Young consumers : insight and ideas for responsible marketers
4
Journal of advertising research
3
Journal of marketing communications
3
Marketing letters : a journal of research in marketing
3
Asia-Pacific journal of business administration
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International journal of advertising : the review of marketing communications
2
International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of electronic commerce research : JECR
2
Journal of global marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of strategic marketing
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Marketing intelligence & planning
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Psychology & marketing
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Brand management in emerging markets : theories and practice
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Electronic commerce research
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Engaging consumers through branded entertainment and convergent media
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IIM Bangalore Research Paper
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International business, not as usual
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International journal of sports marketing & sponsorship
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of marketing management : MM
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Journal of nonprofit & public sector marketing
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Journal of promotion management : JPM
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Journal of vacation marketing : an international journal
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Qualitative market research : an international journal
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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The international review of retail, distribution and consumer research
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Tourism management : research, policies, practice
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
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