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person:"Raisch, Sebastian"
~person:"Gebauer, Heiko"
~person:"Leih, Sohvi"
~person:"Madhavaram, Sreedhar"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
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Search: subject_exact:"Dynamischer Kompetenzansatz"
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Raisch, Sebastian
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Industrial marketing management : the international journal for industrial and high-tech firms
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AI-enabled marketing capabilities and the hierarchy of capabilities : conceptualization, proposition development, and research avenues
Manis, K. T.
;
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229544
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2
Adaptive marketing capabilities, dynamic capablities, and renewal competences : the "outside vs. inside" and "static vs. dynamic" controversies in strategy
Hunt, Shelby D.
;
Madhavaram, Sreedhar
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 129-139
Persistent link: https://www.econbiz.de/10012289378
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