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person:"Ruyter, Ko de"
~person:"Gu, Bin"
~person:"Kamboj, Shampy"
~subject:"Relationship marketing"
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Relationship marketing
Social Web
42
Social web
42
Consumer behaviour
17
Konsumentenverhalten
17
Internet marketing
12
Online-Marketing
12
Beziehungsmarketing
10
social media
8
Viral marketing
7
Virales Marketing
7
Brand management
6
Markenführung
6
Customer satisfaction
5
Kundenzufriedenheit
5
Brand image
4
Communication
4
Customer integration
4
Kommunikation
4
Kundenintegration
4
Markenimage
4
Online retailing
4
Online-Handel
4
Social media
4
Web 2.0 technologies
4
Web 2.0-Technologien
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3
Social relations
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Soziale Beziehungen
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Soziales Netzwerk
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Text
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Virtual reality
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Virtuelle Realität
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Bank lending
2
Brand
2
CRM
2
Customer participation
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Dienstleistungsqualität
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Ruyter, Ko de
Gu, Bin
Kamboj, Shampy
Harrigan, Paul
13
Agnihotri, Raj
11
Loureiro, Sandra Maria Correia
11
Hollebeek, Linda D.
10
Itani, Omar S.
9
Ahuja, Vandana
8
Hajli, Nick
7
Ozuem, Wilson
7
Alavi, Shirin
6
Alt, Rainer
6
Bernoff, Josh
6
Dholakia, Utpal M.
6
Möhlenbruch, Dirk
6
Rahman, Zillur
6
Rather, Raouf Ahmad
6
Rita, Paulo
6
Theobald, Elke
6
Veloutsou, Cleopatra
6
Carlson, Jamie
5
De Meyer, Bernard
5
Dwivedi, Yogesh Kumar
5
Dölling, Steffen
5
Fernandes, Teresa
5
Haenlein, Michael
5
Karjaluoto, Heikki
5
Kumar, Vikas
5
Luoma-aho, Vilma
5
Malthouse, Edward C.
5
Popp, Bastian
5
Reinhold, Olaf
5
Rishika, Rishika
5
Ritschel, Falk
5
Skiera, Bernd
5
Sohail, M. Sadiq
5
Soutar, Geoffrey N.
5
Vrontis, Demetris
5
Bezawada, Ram
4
Bilgihan, Anil
4
Bilro, Ricardo Godinho
4
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International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
Journal of global marketing
1
Journal of service research : JSR
1
Production and operations management : an international journal of the Production and Operations Management Society
1
Psychology & marketing
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
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ECONIS (ZBW)
10
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1
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
2
Customer participation in service innovation using SNS smartphone apps : an investigation of the Indian hotel service industry
Sarmah, Bijoylaxmi
;
Shukla, Yupal
;
Chatterjee, Ravi
; …
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2971-2992
Persistent link: https://www.econbiz.de/10014451774
Saved in:
3
Impact of social media and customer-centric technology on performance outcomes : the mediating role of social CRM capabilities
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
- In:
International journal of electronic marketing and …
9
(
2018
)
2
,
pp. 109-125
Persistent link: https://www.econbiz.de/10011849126
Saved in:
4
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
5
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
6
Impact of social CRM capabilities on firm performance : examining the mediating role of co-created customer experience
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
;
Goyal, …
- In:
International journal of information systems in the …
8
(
2016
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011584132
Saved in:
7
First step in social media : measuring the influence of online management responses on customer satisfaction
Gu, Bin
;
Ye, Qiang
- In:
Production and operations management : an international …
23
(
2014
)
4
,
pp. 570-582
Persistent link: https://www.econbiz.de/10010364045
Saved in:
8
A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers
Piyathasanan, Bhuminan
;
Mathies, Christine
;
Wetzels, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 126-158
Persistent link: https://www.econbiz.de/10011433898
Saved in:
9
Customer-to-customer interactions: broadening the scope of word of mouth research
Libai, Barak
;
Bolton, Ruth
;
Bügel, Marnix S.
;
Ruyter, Ko de
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 267-282
Persistent link: https://www.econbiz.de/10008652134
Saved in:
10
A dual-sequence framework for B2C relationship formation : moderating effects of employee communication style in online group chat
Dabholkar, Pratibha A.
;
Dolen, Willemijn M. van
; …
- In:
Psychology & marketing
26
(
2009
)
2
,
pp. 145-174
Persistent link: https://www.econbiz.de/10003812264
Saved in:
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