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person:"Schneider, Friedrich"
subject:"United States"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~language:"eng"
~person:"Diehl, Sandra"
~person:"Freudenberg, Christoph"
~subject:"Öffentliches Unternehmen"
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Diehl, Sandra
Freudenberg, Christoph
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International journal of advertising : the quarterly review of marketing communications
Arbeitspapier / Institut für Volkswirtschaftslehre, Sozial- und Wirtschaftswissenschaftliche Fakultät, Johannes-Kepler-Universität, Linz,
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Bridging the gap between advertising academia and practice
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The cultural dimension of assertiveness in cross-cultural advertising : the perception and evaluation of assertive advertising appeals
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 369-399
Persistent link: https://www.econbiz.de/10008649368
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