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person:"Schwarz, Torsten"
~isPartOf:"Breaking new ground in theory and practice"
~person:"Fritz, Wolfgang"
~person:"Okazaki, Shintaro"
~subject:"Online-Marketing"
~subject:"Social web"
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Schwarz, Torsten
Fritz, Wolfgang
Okazaki, Shintaro
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Breaking new ground in theory and practice
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
11
Journal of business research : JBR
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Research
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Applied Marketing Science / Angewandte Marketingforschung
1
Applied Marketing Science/Angewandte Marketingforschung
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
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Electronic markets : the international journal on networked business
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European Advertising Academy
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Handelsblatt-Bücher
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Interaktives Marketing
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International journal of advertising : the quarterly review of marketing communications
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International marketing review
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Journal of advertising research
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Lehrbuch
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Leitfaden
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Marketing : vor, während und nach der Messe
1
Markteintritts-Management : Probleme, Strategien, Erfahrungen
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Netzwert-Edition
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Springer eBook Collection
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The service industries journal
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Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
Zeitschrift der Unternehmensberatung : ZUb
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ECONIS (ZBW)
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Who's afraid of ubiquitous promotion? : exploring the effects of privacy concerns
Okazaki, Shintaro
;
Navarro-Bailón, Maria Ángeles
- In:
Breaking new ground in theory and practice
,
(pp. 233-245)
.
2011
Persistent link: https://www.econbiz.de/10009380725
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2
QR code mobile promotion : an initial inquiry
Okazaki, Shintaro
;
Hirose, Morikazu
;
Li, Hairong
- In:
Breaking new ground in theory and practice
,
(pp. 407-422)
.
2011
Persistent link: https://www.econbiz.de/10009380995
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