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person:"Schwarz, Torsten"
~isPartOf:"Journal of hospitality marketing & management"
~person:"Loureiro, Sandra Maria Correia"
~person:"Okazaki, Shintaro"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
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Konsumentenverhalten
Online-Marketing
Beziehungsmarketing
1
Brand image
1
Brand management
1
Consumer behaviour
1
Customer engagement
1
Customer integration
1
Customer satisfaction
1
Emotion
1
Internet marketing
1
Kundenintegration
1
Kundenzufriedenheit
1
Markenführung
1
Markenimage
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Relationship marketing
1
Social Web
1
Social web
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Viral marketing
1
Virales Marketing
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brand advocacy
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emotional states
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involvement
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online experience
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user-generated content
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Schwarz, Torsten
Loureiro, Sandra Maria Correia
Okazaki, Shintaro
Xiang, Zheng
4
Law, Chun Hung Roberts
2
Shin, Seunghun
2
Stepchenkova, Svetlana
2
Šerić, Maja
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Anusree, M. R.
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Atadil, Hilmi A.
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Aydin, Gökhan
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Bernal, Pedro Mir
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Bilro, Ricardo Godinho
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Bonn, Mark Andrew
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Chang, Hyo Jung
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Del Chiappa, Giacomo
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Dinçer, Mithat Zeki
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Journal of hospitality marketing & management
Journal of promotion management : innovations in planning and applied research
4
Journal of business research : JBR
3
Breaking new ground in theory and practice
2
International journal of internet marketing and advertising : IJIMA
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of promotion management : JPM
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic markets : the international journal on networked business
1
European Advertising Academy
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International marketing review
1
Journal of advertising research
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Leitfaden
1
Marketing : vor, während und nach der Messe
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
SpringerLink / Bücher
1
The service industries journal
1
World review of entrepreneurship, management and sustainable development
1
Zeitschrift der Unternehmensberatung : ZUb
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ECONIS (ZBW)
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Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
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