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person:"Skiera, Bernd"
~person:"Bauer, Hans H."
~person:"Ko, Eunju"
~person:"Petersen, J. Andrew"
~person:"Rajagopal"
~subject:"Marketing management"
~type_genre:"Aufsatz im Buch"
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Leveraging product returns to maximize customer equity
Petersen, J. Andrew
;
Anderson, Eric T.
- In:
Handbook of research on customer equity in marketing
,
(pp. 160-177)
.
2015
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