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person:"Skiera, Bernd"
~person:"Gorodnichenko, Yuriy"
~person:"Hernando, Ignacio"
~type_genre:"Book section"
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Search: subject_exact:"Betriebliche Preispolitik"
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Preismanagement
6
Pricing strategy
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Internet marketing
3
Online-Marketing
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Production costs
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2002-2005
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pricing
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Skiera, Bernd
Gorodnichenko, Yuriy
Hernando, Ignacio
Diller, Hermann
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Roth, Stefan
10
Cremer, Helmuth
9
De Donder, Philippe
9
Hinterhuber, Andreas
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Liozu, Stephan M.
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Klenk, Peter
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Liozu, Stephan
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Simon, Hermann
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Wierich, Ralf
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Beducker, Thomas
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Bittmann, Thomas
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Herbst, Uta
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Herrmann, Andreas
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Kopalle, Praveen K.
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Krafft, Manfred
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Phillips, Robert
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Phillips, Robert L.
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Spann, Martin
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Woratschek, Herbert
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Zinöcker, Richard
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Özer, Özalp
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Albers, Sönke
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Gou, Qinglong
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Huber, Frank
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Huchzermeier, Arnd
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Jacobson, Thomas G.
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Jullien, Bruno
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Pricing decisions in the euro area : how firms set prices and why
3
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Improving decision making in real-time bidding
1
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ECONIS (ZBW)
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Hard and soft floors in real-time advertising auctions for online advertisements : impact on publishers' profit
Försch, Steffen
;
Heise, Marc
;
Skiera, Bernd
- In:
Improving decision making in real-time bidding
,
(pp. 14-50)
.
2018
Persistent link: https://www.econbiz.de/10012267655
Saved in:
2
Suchmaschinenmarketing
Skiera, Bernd
;
Gerstmeier, Eva
;
Stepanchuk, Tanja
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 283-294)
.
2008
Persistent link: https://www.econbiz.de/10003762167
Saved in:
3
Suchmaschinenmarketing
Skiera, Bernd
;
Gerstmeier, Eva
;
Stepanchuk, Tanja
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 283-294)
.
2007
Persistent link: https://www.econbiz.de/10003566412
Saved in:
4
Summary of results for the Euro area
Fabiani, Silvia
;
Loupias, Claire
;
Druant, Martine
; …
- In:
Pricing decisions in the euro area : how firms set …
,
(pp. 32-51)
.
2007
Persistent link: https://www.econbiz.de/10003572426
Saved in:
5
The pricing behavior of Spanish firms
Álvarez, Luis J.
;
Hernando, Ignacio
- In:
Pricing decisions in the euro area : how firms set …
,
(pp. 165-181)
.
2007
Persistent link: https://www.econbiz.de/10003572502
Saved in:
6
Competition and price adjustment in the Euro area
Álvarez, Luis J.
;
Hernando, Ignacio
- In:
Pricing decisions in the euro area : how firms set …
,
(pp. 200-217)
.
2007
Persistent link: https://www.econbiz.de/10003572554
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