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person:"Slater, Stephanie"
~person:"Penz, Elfriede"
~subject:"Glaubwürdigkeit"
~subject:"Marketingtheorie"
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Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
1
Management international review : mir ; journal of international business
1
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ECONIS (ZBW)
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Enhancing the trustworthiness of qualitative research in international business
Sinkovics, Rudolf R.
;
Penz, Elfriede
;
Ghauri, Pervez N.
- In:
Management international review : mir ; journal of …
48
(
2008
)
6
,
pp. 689-713
Persistent link: https://www.econbiz.de/10003788738
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2
Formalisierung qualitativer internationaler Marketingforschung - Grundsätze und Anwendungsfall
Penz, Elfriede
;
Sinkovics, Rudolf R.
- In:
Innovationen im sektoralen Marketing : Festschrift zum …
,
(pp. 235-256)
.
2005
Persistent link: https://www.econbiz.de/10002969777
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