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person:"Sojkin, Bogdan"
~person:"Anand, Bharat N."
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Contextualization and value-in-context : how context frames exchange
Chandler, Jennifer D.
;
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 35-49
Persistent link: https://www.econbiz.de/10008988885
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On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10008988892
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Produkt w fazie spadku i odnowienia
Sojkin, Bogdan
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contributor
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2011
Persistent link: https://www.econbiz.de/10013444689
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