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person:"Stanoevska-Slabeva, Katarina"
~isPartOf:"Computer-mediated marketing strategies : social media and online brand communities"
~person:"Ozuem, Wilson"
~subject:"Beziehungsmarketing"
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Computer-mediated marketing strategies : social media and online brand communities
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Journal of advertising research
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Premier reference source - advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Springer eBook Collection
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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ECONIS (ZBW)
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Facets and dimensions of online social gambling : refining tools for marketing communications
Prasad, Jason
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 271-302)
.
2015
Persistent link: https://www.econbiz.de/10010481697
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2
Social media and its implications for marketing communications
Yankova, Irina
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 252-270)
.
2015
Persistent link: https://www.econbiz.de/10010481698
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3
Social media and customer retention : implications for the luxury beauty industry
Stokinger, Ellen
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 200-222)
.
2015
Persistent link: https://www.econbiz.de/10010481701
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