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person:"Stanoevska-Slabeva, Katarina"
~person:"Ozuem, Wilson"
~subject:"Beziehungsmarketing"
~subject:"Luxusgüter"
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Beziehungsmarketing
Luxusgüter
Social Web
30
Social web
30
Internet marketing
12
Online-Marketing
12
Consumer behaviour
8
Fashion
8
Konsumentenverhalten
8
Luxury goods
8
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8
Relationship marketing
8
Brand management
5
Customer retention
5
Kundenbindung
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Markenführung
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Marketingmanagement
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Stanoevska-Slabeva, Katarina
Ozuem, Wilson
Harrigan, Paul
13
Agnihotri, Raj
11
Loureiro, Sandra Maria Correia
11
Hollebeek, Linda D.
10
Itani, Omar S.
9
Ahuja, Vandana
8
Hajli, Nick
7
Ko, Eunju
7
Rita, Paulo
7
Alavi, Shirin
6
Alt, Rainer
6
Dholakia, Utpal M.
6
Kamboj, Shampy
6
Kumar, Vikas
6
Möhlenbruch, Dirk
6
Rahman, Zillur
6
Rather, Raouf Ahmad
6
Seo, Yuri
6
Thaichon, Park
6
Theobald, Elke
6
Veloutsou, Cleopatra
6
Bernoff, Josh
5
Carlson, Jamie
5
De Meyer, Bernard
5
Dwivedi, Yogesh Kumar
5
Dölling, Steffen
5
Fernandes, Teresa
5
Filieri, Raffaele
5
Haenlein, Michael
5
Jahn, Benedikt
5
Karjaluoto, Heikki
5
Kim, Hye-yŏng
5
Kim, Juran
5
Luoma-aho, Vilma
5
Malthouse, Edward C.
5
Meyer, Anton
5
Popp, Bastian
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Reinhold, Olaf
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Rishika, Rishika
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Computer-mediated marketing strategies : social media and online brand communities
4
Springer eBook Collection
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Journal of advertising research
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Premier reference source - advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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11
Social media and online brand communities
Ansarin, Madina
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 1-27)
.
2015
Persistent link: https://www.econbiz.de/10010481713
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12
Reconciling social media with luxury fashion brands : an exploratory study
Ozuem, Wilson
;
Tan, Kerri
- In:
Handbook of research on management of cultural products …
,
(pp. 257-285)
.
2014
Persistent link: https://www.econbiz.de/10010348360
Saved in:
13
Corporate Blogs : Kundendialog im Netz mit hohem Anspruch
Fieseler, Christian
;
Fleck, Matthes
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
4
,
pp. 40-44
Persistent link: https://www.econbiz.de/10003742508
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