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person:"Stanoevska-Slabeva, Katarina"
~person:"Ozuem, Wilson"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz in Zeitschrift"
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Stanoevska-Slabeva, Katarina
Ozuem, Wilson
Harrigan, Paul
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Journal of advertising research
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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ECONIS (ZBW)
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How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
2
Corporate Blogs : Kundendialog im Netz mit hohem Anspruch
Fieseler, Christian
;
Fleck, Matthes
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
4
,
pp. 40-44
Persistent link: https://www.econbiz.de/10003742508
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