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person:"Stanoevska-Slabeva, Katarina"
~person:"Ozuem, Wilson"
~subject:"Markenartikel"
~subject:"Video game"
~type:"article"
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Markenartikel
Video game
Social Web
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Social web
21
Beziehungsmarketing
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5
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5
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5
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Stanoevska-Slabeva, Katarina
Ozuem, Wilson
Chen, Huan
6
Kumar, Vikas
5
Rita, Paulo
5
Wallace, Elaine
5
Kumar, Jitender
4
Loureiro, Sandra Maria Correia
4
Smit, Edith G.
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Augusto, Mário Gomes
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Azar, Salim L.
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Barnes, Stuart J.
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Kaufmann, Hans Rüdiger
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Kim, Jooyoung
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Machado, Joana César
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Prasad, Jason
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Torres, Pedro M.
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Vacas-de-Carvalho, Leonor
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Veloutsou, Cleopatra
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Wang, Ye
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Carlson, Jamie
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Computer-mediated marketing strategies : social media and online brand communities
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
Journal of strategic marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
2
Exploiting online social gambling for marketing communications
Ozuem, Wilson
;
Prasad, Jason
;
Lancaster, Geoffrey
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 258-282
Persistent link: https://www.econbiz.de/10011894579
Saved in:
3
Online social gambling and its implications for the study of marketing communications
Ozuem, Wilson
;
Prasad, Jason
- In:
International journal of applied behavioral economics : …
4
(
2015
)
3
,
pp. 22-50
Persistent link: https://www.econbiz.de/10011287034
Saved in:
4
Facets and dimensions of online social gambling : refining tools for marketing communications
Prasad, Jason
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 271-302)
.
2015
Persistent link: https://www.econbiz.de/10010481697
Saved in:
5
Reconciling social media with luxury fashion brands : an exploratory study
Ozuem, Wilson
;
Tan, Kerri
- In:
Handbook of research on management of cultural products …
,
(pp. 257-285)
.
2014
Persistent link: https://www.econbiz.de/10010348360
Saved in:
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