Arora, Anshu Saxena (ed.); Bacouel-Jentjens, Sabine (ed.) - 2016
Part 1: Manufacturing -- 1. Indian Small Manufacturing Firms: Achieving Competitive Advantage -- Part 2: Marketing -- 2. Should The Devil Wear Prada? Analyzing Consumers’ Responses to Luxury Branding -- 3. The Influence of Culture on Leader-Member Exchange and Job Satisfaction of Subordinates:...