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person:"Tirelli, Mario"
~accessRights:"restricted"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Bataille, Edner"
~person:"Boettke, Peter J."
~person:"Gavazza, Alessandro"
~person:"Jullien, Bruno"
~person:"Storbacka, Kaj"
~subject:"Markteintritt"
~subject:"Marktmechanismus"
~subject:"Nichtparametrisches Verfahren"
~subject:"Nonparametric statistics"
~subject:"Werbung"
~type:"article"
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Markteintritt
Marktmechanismus
Nichtparametrisches Verfahren
Nonparametric statistics
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Actor engagement
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Agency theory
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Tirelli, Mario
Bataille, Edner
Boettke, Peter J.
Gavazza, Alessandro
Jullien, Bruno
Storbacka, Kaj
Nenonen, Suvi
2
Baker, Jonathan J.
1
Canning, Louise
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D'Antone, Simona
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Franklin-Johnson, Elizabeth
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Frow, Pennie
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Industrial marketing management : the international journal for industrial and high-tech firms
Handbook of industrial organization : volume 4
2
AMS review : official publication of the Academy of Marketing Science
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Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
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Value propositions as market-shaping devices : a qualitative comparative analysis
Nenonen, Suvi
;
Storbacka, Kaj
;
Sklyar, Alexey
;
Frow, Pennie
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 276-290
Persistent link: https://www.econbiz.de/10012285185
Saved in:
2
Actor engagement, value creation and market innovation
Storbacka, Kaj
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 4-10
Persistent link: https://www.econbiz.de/10012064209
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