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person:"Tucker, Catherine"
~isPartOf:"ERIM report series research in management"
~person:"Kumar, Subodha"
~subject:"Werbewirkung"
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Werbewirkung
Advertising effects
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China
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Internet marketing
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Meta-Analyse
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Meta-analysis
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Netherlands
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Niederlande
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ERIM report series research in management
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Journal of marketing research : JMR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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European journal of operational research : EJOR
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Interfaces : the INFORMS journal on the practice of operations research
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ECONIS (ZBW)
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A new method of measuring online media advertising effectiveness : prospective meta-analysis in marketing
Liberali, Gui
;
Urban, Glen
;
Dellaert, Benedict
;
Tucker, …
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2016
Persistent link: https://www.econbiz.de/10011643144
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