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person:"Tucker, Catherine"
~isPartOf:"Journal of retailing"
~person:"Whinston, Andrew B."
~subject:"Advertising effects"
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Journal of retailing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing research : JMR
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ERIM report series research in management
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The dynamics of online word-of-mouth and product sales : an empirical investigation of the movie industry
Duan, Wenjing
;
Gu, Bin
;
Whinston, Andrew B.
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 233-242
Persistent link: https://www.econbiz.de/10003744335
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