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person:"Völckner, Franziska"
~subject:"Consumer behaviour"
~subject:"Deutschland"
~subject:"Internationales Marketing"
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Consumer behaviour
Deutschland
Internationales Marketing
Brand image
16
Markenimage
16
Brand management
7
Konsumentenverhalten
7
Markenführung
7
Brand extension
5
Markentransfer
5
Designation of origin
4
Erfolgsfaktor
4
Herkunftsbezeichnung
4
International marketing
4
Success factor
4
Germany
3
Spillover effect
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Spillover-Effekt
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Brand
2
Brand alliances
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France
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Frankreich
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Großbritannien
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Internet marketing
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Markenartikel
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Measurement
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Messung
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Online-Marketing
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United Kingdom
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Advertising
1
Advertising effects
1
Arbeitsgruppe
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Attitude-based partner fit
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Attractiveness
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Völckner, Franziska
Burmann, Christoph
28
Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
26
Huber, Frank
20
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
18
Japutra, Arnold
18
Melewar, T. C.
17
Sarkar, Abhigyan
17
Bauer, Hans H.
16
Ekinci, Yuksel
14
Gierl, Heribert
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Batra, Rajeev
13
Baumgarth, Carsten
13
Fetscherin, Marc
13
Hollebeek, Linda D.
13
Veloutsou, Cleopatra
13
Wiedmann, Klaus-Peter
13
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Sattler, Henrik
12
Shimul, Anwar Sadat
12
Das, Gopal
11
De Chernatony, Leslie
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Valette-Florence, Pierre
11
Eisingerich, Andreas B
10
He, Jiaxun
10
Hegner, Sabrina
10
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Essays on the effects of brand names and prices on consumer behavior
2
Journal of marketing
2
Brand management ; Vol. 3
1
International journal of electronic commerce : IJEC
1
Journal of business economics : JBE
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
9
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1
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
2
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
3
What is not beautiful should match : how attractiveness similarity affects consumer responses to advertising
Bekk, Magdalena
;
Spörrle, Matthias
;
Völckner, Franziska
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 509-522
Persistent link: https://www.econbiz.de/10011780833
Saved in:
4
Listen to your customers : insights into brand image using online consumer-generated product reviews
Gensler, Sonja
;
Völckner, Franziska
;
Egger, Marc
; …
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
1
,
pp. 112-141
Persistent link: https://www.econbiz.de/10011413587
Saved in:
5
Survival of the fittest : the impact of image-based country fit on global branding
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659914
Saved in:
6
Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659921
Saved in:
7
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 21-37
Persistent link: https://www.econbiz.de/10009670268
Saved in:
8
Drivers of brand extension success
Völckner, Franziska
;
Sattler, Henrik
-
2010
Persistent link: https://www.econbiz.de/10003924411
Saved in:
9
Bestimmungsfaktoren des Markentransfererfolges : eine Replikation der Studie von Zatloukal (2002)
Sattler, Henrik
;
Völckner, Franziska
- In:
Journal of business economics : JBE
73
(
2003
)
10
,
pp. 1077-1102
Persistent link: https://www.econbiz.de/10001813931
Saved in:
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