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person:"Van Den Bulte, Christophe"
~person:"Bakshi, Nitin"
~subject:"Bankmarketing"
~subject:"Produktentwicklung"
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Bankmarketing
Produktentwicklung
Viral marketing
8
Virales Marketing
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6
New product development
4
Consumer behaviour
2
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Ansteckungseffekt
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Van Den Bulte, Christophe
Bakshi, Nitin
Libai, Barak
3
Peres, Renana
3
Cheema, Amar
2
Goldenberg, Jacob
2
Hennig-Thurau, Thorsten
2
Huber, Frank
2
Moldovan, Sarit
2
Muller, Eitan
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Abedi, Vahideh Sadat
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Aksoy, Lerzan
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Andreassen, Tor W.
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Armenia, Stefano
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Aslani, Shirin
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Bardy, Roland
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Baum, Daniela
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Berger, Jonah
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Berman, Oded
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Bigdellou, Saeide
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Brem, Alexander
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Buoye, Alexander
1
Chaniotakis, Ioannis E.
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Chatterjee, Patrali
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Dahlén, Micael
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Delre, Sebastiano A.
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Journal of marketing
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Working papers / Wharton School, University of Pennsylvania / Marketing
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GfK marketing intelligence review : Marketingforschung für die Praxis
1
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ECONIS (ZBW)
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New product diffusion with social attraction and repulsion
Bakshi, Nitin
;
Hosanagar, Kartik
;
Van Den Bulte, Christophe
-
2011
Persistent link: https://www.econbiz.de/10009356632
Saved in:
2
When to take or forgo new product exclusivity : balancing protection from competition against word-of-mouth spillover
Peres, Renana
;
Van Den Bulte, Christophe
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 83-100
Persistent link: https://www.econbiz.de/10010345569
Saved in:
3
Non-monotonic status effects in new product adoption : theory and evidence of middle-status anxiety and middle-status conformity
Hu, Yansong
;
Van Den Bulte, Christophe
-
2012
Persistent link: https://www.econbiz.de/10009503895
Saved in:
4
How social networks and opinion leaders affect the adoption of new products
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Eichert, John
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009007734
Saved in:
5
Referral programs and customer value
Schmitt, Philipp
;
Skiera, Bernd
;
Van Den Bulte, Christophe
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 46-59
Persistent link: https://www.econbiz.de/10008840471
Saved in:
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