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person:"Van Den Bulte, Christophe"
~person:"Berger, Jonah"
~person:"Campbell, Katia"
~person:"Chaudhuri, Ranjan"
~subject:"Innovation diffusion"
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Innovation diffusion
Viral marketing
26
Virales Marketing
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Consumer behaviour
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9
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7
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Innovationsdiffusion
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Van Den Bulte, Christophe
Berger, Jonah
Campbell, Katia
Chaudhuri, Ranjan
Mazzarol, Tim
3
Moldovan, Sarit
3
Ferreira, Pedro
2
Goldenberg, Jacob
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Iyengar, Radha
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Information systems and e-business management : ISeB
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Journal for global business advancement : JGBA
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MSI reports : working paper series
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Antecedents to enculturation and acculturation for diffusion of knowledge using internet applications : an empirical investigation
Chaudhuri, Ranjan
;
Chatterjee, Sheshadri
;
Siachou, Evangelia
- In:
Journal for global business advancement : JGBA
15
(
2022
)
3
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014308983
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2
Viral diffusion of technology products : a comprehensive stage framework
Simmonds, Daphne M.
;
Campbell, Katia
;
Hasley, Joseph
- In:
Information systems and e-business management : ISeB
19
(
2021
)
2
,
pp. 597-619
Persistent link: https://www.econbiz.de/10012616962
Saved in:
3
How the quantity and timing of social influence impact product adoption
Iyengar, Radha
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009376749
Saved in:
4
New product diffusion with social attraction and repulsion
Bakshi, Nitin
;
Hosanagar, Kartik
;
Van Den Bulte, Christophe
-
2011
Persistent link: https://www.econbiz.de/10009356632
Saved in:
5
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003814439
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