//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Van Den Bulte, Christophe"
~person:"Godes, David"
~source:"econis"
~subject:"Online retailing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mundpropaganda"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Online retailing
Viral marketing
16
Virales Marketing
16
Social network
7
Soziales Netzwerk
7
Consumer behaviour
6
Konsumentenverhalten
6
Social Web
5
Social web
5
word of mouth
5
New product development
4
Produktentwicklung
4
Marketing management
3
Marketingmanagement
3
social networks
3
Communication
2
Data Mining
2
Data mining
2
Game theory
2
Innovation
2
Innovation diffusion
2
Innovationsdiffusion
2
Internet
2
Internet marketing
2
Kommunikation
2
Online-Handel
2
Social status
2
Sozialer Status
2
Spieltheorie
2
USA
2
United States
2
online reviews
2
Advertising effects
1
Ansteckungseffekt
1
Arzneimittel
1
B-to-B-Marketing
1
Bank marketing
1
Bankmarketing
1
Beziehungsmarketing
1
Business-to-business marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Arbeitspapier
1
Article in journal
1
Aufsatz in Zeitschrift
1
Working Paper
1
Language
All
English
2
Author
All
Van Den Bulte, Christophe
Godes, David
Law, Chun Hung Roberts
13
Kim, Jong Min
7
Duan, Wenjing
6
Filieri, Raffaele
6
Li, Hengyun
6
Mayzlin, Dina
6
Ye, Qiang
6
Raghunathan, Srinivasan
5
Wu, Luorong
5
Zhou, Wenqi
5
Bradley, Graham L.
4
Chakraborty, Uttam
4
Chevalier, Judith A.
4
Chong, Alain Yee Loong
4
Cui, Geng
4
Dens, Nathalie
4
Furner, Christopher P.
4
Hu, Nan
4
Liang, Sai
4
Liu, Ling
4
Mattila, Anna S.
4
Pavlou, Paul A.
4
Pelsmacker, Patrick de
4
Riquelme, Isabel P.
4
Román, Sergio
4
Roy, Gobinda
4
Sparks, Beverley
4
Tan, Yong
4
Yin, Dezhi
4
Balaji, M. S.
3
Bapna, Ravi
3
Bhat, Savita
3
Bond, Samuel D.
3
Brandes, Leif
3
Camilleri, Mark Anthony
3
Chen, Jianqing
3
Datta, Biplab
3
Dellarocas, Chrysanthos
3
Fan, Weiguo
3
Flavián Blanco, Carlos
3
more ...
less ...
Published in...
All
Journal of marketing research
1
Working paper / Harvard Business School, Division of Research
1
Source
All
ECONIS (ZBW)
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Extremity bias in online reviews : the role of attrition
Brandes, Leif
;
Godes, David
;
Mayzlin, Dina
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 675-695
Persistent link: https://www.econbiz.de/10013389194
Saved in:
2
Using online conservations to study word of mouth communication
Godes, David
(
contributor
);
Mayzlin, Dina
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10001765867
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->