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person:"Van Den Bulte, Christophe"
~subject:"Beziehungsmarketing"
~subject:"Meinung"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Meinung
Viral marketing
5
Virales Marketing
5
Social network
4
Soziales Netzwerk
4
Innovation
2
New product development
2
Produktentwicklung
2
Social Web
2
Social web
2
USA
2
United States
2
social networks
2
Arzneimittel
1
Bank marketing
1
Bankmarketing
1
Correlation
1
Customer value
1
Deutschland
1
Germany
1
Innovation diffusion
1
Innovationsdiffusion
1
Korrelation
1
Kundenwert
1
Los Angeles (Calif.)
1
New York
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Opinion
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Pharmaceutical industry
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Pharmaceuticals
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Pharmaindustrie
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Physicians
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Relationship marketing
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San Francisco (Calif.)
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Social capital
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Sozialkapital
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Spillover effect
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Spillover-Effekt
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customer referral programs
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customer relationship marketing
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Aufsatz in Zeitschrift
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Van Den Bulte, Christophe
Verlegh, Peeter
5
Loureiro, Sandra Maria Correia
4
Mavondo, Felix
4
Rita, Paulo
4
Roy, Sanjit
4
Sreejesh, S.
4
Verhoef, Peter C.
4
Alavi, Shirin
3
Augusto, Mário Gomes
3
Balaji, M. S.
3
Bilgihan, Anil
3
Casidy, Riza
3
Dewnarain, Senika
3
Dwivedi, Yogesh Kumar
3
Eelen, Jiska
3
Gil Saura, Irene
3
Karjaluoto, Heikki
3
Lassar, Walfried M.
3
Martinez, Luis F.
3
Moliner-Velázquez, Beatriz
3
Moro, Sérgio
3
Rahman, Zillur
3
Ramkissoon, Haywantee
3
Torres, Pedro M.
3
Verma, Sanjeev
3
Wallace, Elaine
3
Ahuja, Vandana
2
Arnold, Mark J.
2
Azer, Jaylan
2
Back, Ki-Joon
2
Bagherzadeh, Ramin
2
Bahreinizad, Manizheh
2
Beatty, Sharon E.
2
Berezan, Orie
2
Bhattacharya, Arijit
2
Bilro, Ricardo Godinho
2
Bitter, Sofie
2
Blut, Markus
2
Bradley, Graham L.
2
Brady, Michael K.
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GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
2
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How customer referral programs turn social capital into economic capital
Van Den Bulte, Christophe
;
Bayer, Emanuel
;
Skiera, Bernd
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10011819676
Saved in:
2
How social networks and opinion leaders affect the adoption of new products
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Eichert, John
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009007734
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