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person:"Visser, Michael S."
~isPartOf:"International journal of wine business research : IJWBR"
~isPartOf:"Journal of food products marketing"
~person:"Barber, Nelson A."
~person:"Bruwer, Johan"
~subject:"Market research"
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International journal of wine business research : IJWBR
Journal of food products marketing
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ECONIS (ZBW)
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Buying a product for an anticipated consumption situation : observation of high- and low-involved wine buyers in a retail store
Hirche, Martin
;
Bruwer, Johan
- In:
International journal of wine business research : IJWBR
26
(
2014
)
4
,
pp. 295-318
Persistent link: https://www.econbiz.de/10010462622
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2
Domain-specific consumer involvement in the US wine market
Montgomery, Ingvill Kaasin
;
Bruwer, Johan
- In:
Journal of food products marketing
19
(
2013
)
5
,
pp. 439-462
Persistent link: https://www.econbiz.de/10010226810
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