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person:"Wüstenhagen, Rolf"
~person:"Stafford, Marla Royne"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Pro-environmental behaviour"
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Environmental consciousness
6
Umweltbewusstsein
6
Consumer behaviour
4
Konsumentenverhalten
4
Green marketing
3
Öko-Marketing
3
Nachhaltige Entwicklung
2
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Zahlungsbereitschaftsanalyse
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Erneuerbare Energie
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Gesundheit
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Green advertising
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Renewable energy
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Wüstenhagen, Rolf
Stafford, Marla Royne
Han, Heesup
17
Paillé, Pascal
10
Thøgersen, John
10
Welsch, Heinz
10
Lobo, Antonio
9
Khan, Mohammed Naved
8
Nguyen, Ninh
8
Khare, Arpita
7
Kim, Woo Gon
7
Manika, Danae
7
Muralidharan, Sidharth
7
Paul, Justin
7
Su, LuJun
7
Bang Nguyen Viet
6
Boiral, Olivier
6
Chiappetta Jabbour, Charbel José
6
Dhir, Amandeep
6
Elgaaied-Gambier, Leila
6
Felix, Reto
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Sreen, Naman
6
Tang, Guiyao
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Aboramadan, Mohammed
5
Ballantyne, Roy
5
Barber, Nelson
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Blankenberg, Ann-Kathrin
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Chen, Yang
5
D'Souza, Clare M.
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Dolnicar, Sara
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Filimonau, Viachaslau
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Grimmer, Martin
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Karatepe, Osman M.
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Mohd-Yusoff Yusliza
5
Müller-Camen, Michael
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Packer, Jan
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Polonsky, Michael J.
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Ren, Shuang
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Segev, Sigal
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business strategy
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Marketing intelligence & planning
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ECONIS (ZBW)
6
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1
Managerial-consumer eco-harmful media perceptions and eco-conscious attitudes : understanding the context within green media
Rademaker, Claudia A.
;
Stafford, Marla Royne
;
Andéhn, …
- In:
Journal of advertising research
60
(
2020
)
3
,
pp. 290-304
Persistent link: https://www.econbiz.de/10012301362
Saved in:
2
From thinking green to buying green : consumer motivation makes the difference
Stafford, Marla Royne
;
Thieme, Jeff
;
Levy, Marian
; …
- In:
Journal of business strategy
37
(
2016
)
3
,
pp. 37-43
Persistent link: https://www.econbiz.de/10011595058
Saved in:
3
Factors affecting the relationship between environmental concern and behaviors
Thieme, Jeff
;
Stafford, Marla Royne
;
Jham, Subhash
; …
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 675-690
Persistent link: https://www.econbiz.de/10011447564
Saved in:
4
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 85-102
Persistent link: https://www.econbiz.de/10009762980
Saved in:
5
The public health implications of consumers' environmental concern and their willingness to pay for an eco-friendly product
Stafford, Marla Royne
;
Levy, Marian
;
Martinez, Jennifer
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
2
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009531754
Saved in:
6
Helping "light green" consumers walk the talk : results of a behavioural intervention survey in the Swiss electricity market
Litvine, Dorian
;
Wüstenhagen, Rolf
- In:
Ecological economics : the transdisciplinary journal of …
70
(
2011
)
3
,
pp. 462-474
Persistent link: https://www.econbiz.de/10009243164
Saved in:
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