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person:"Waldman, David A."
~person:"Cavanaugh, J. Michael"
~person:"Verbeke, Willem J. M. I."
~person:"Zak, Paul J."
~subject:"Relationship marketing"
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Waldman, David A.
Cavanaugh, J. Michael
Verbeke, Willem J. M. I.
Zak, Paul J.
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Journal of the Academy of Marketing Science
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MIT sloan management review
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The Oxford handbook of positive organizational scholarship
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ECONIS (ZBW)
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The neuroscience of customer experience
Zak, Paul J.
- In:
MIT sloan management review
63
(
2022
)
4
,
pp. 85-90
Persistent link: https://www.econbiz.de/10013332579
Saved in:
2
Genetic and neurological foundations of customer orientation : field and experimental evidence
Bagozzi, Richard P.
;
Verbeke, Willem J. M. I.
;
Berg, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 639-658
Persistent link: https://www.econbiz.de/10009621886
Saved in:
3
Exploring the minds of managers : insights from three neuroscience studies
Bagozzi, Richard P.
;
Verbeke, Willem J. M. I.
- In:
The Oxford handbook of positive organizational scholarship
,
(pp. 138-151)
.
2012
Persistent link: https://www.econbiz.de/10010193538
Saved in:
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