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person:"Walsh, Gianfranco"
~accessRights:"free"
~person:"Martinez, Luis F."
~subject:"Relationship marketing"
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Walsh, Gianfranco
Martinez, Luis F.
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Journal of promotion management : innovations in planning and applied research
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Customer-to-customer communication : referral of high and low involvement products through stimulated word-of-mouth
Bifkovics, Bettina
;
Malota, Erzsébet
;
Faria, Luciana N.
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 204-226
Persistent link: https://www.econbiz.de/10014447610
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