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person:"Walter, Benjamin von"
~isPartOf:"Ganzheitliche Unternehmensführung in dynamischen Märkten : Festschrift für Univ.-Prof. Dr. Armin Töpfer"
~person:"Balmer, John M. T."
~person:"Swoboda, Bernhard"
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Walter, Benjamin von
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Ganzheitliche Unternehmensführung in dynamischen Märkten : Festschrift für Univ.-Prof. Dr. Armin Töpfer
The journal of brand management : an international journal
6
European journal of marketing : EJM
5
Corporate communications : an international journal
4
Journal of business research : JBR
3
European retail research
2
Foundations of corporate heritage
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Journal of international marketing
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Working paper series / Bradford University School of Management
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
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Brand culture
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California management review
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Contemplating corporate marketing, identity and communication
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Employer brand management : Arbeitgebermarken aufbauen und steuern
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Facets of corporate identity, communication, and reputation
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Gabler Edition Wissenschaft / Handel und Internationales Marketing / Retailing and International Marketing
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Handel und Internationales Marketing / Retailing and International Marketing
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Impulse für die Markenforschung und Markenführung
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Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
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International marketing review
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International studies of management and organization
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Journal of marketing management : MM
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Journal of retailing
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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Management international review : mir ; journal of international business
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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Routledge interpretive marketing research
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The journal of product & brand management
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Roadmap to Brand Behavior : Mitarbeiter zu Markenbotschaftern machen
Tomczak, Torsten
;
Henkel, Sven
;
Walter, Benjamin von
- In:
Ganzheitliche Unternehmensführung in dynamischen …
,
(pp. 307-325)
.
2009
Persistent link: https://www.econbiz.de/10003883951
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