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person:"Walter, Benjamin von"
~person:"Dai, Ye"
~subject:"Definition"
~subject:"Markenführung"
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Definition
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Corporate reputation
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Walter, Benjamin von
Dai, Ye
Balmer, John M. T.
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
1
Employer brand management : Arbeitgebermarken aufbauen und steuern
1
Journal of management : JOM
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ECONIS (ZBW)
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Employer Brand Management : Grundlagen, Strategie, Umsetzung
Walter, Benjamin von
;
Kremmel, Dietmar
- In:
Employer brand management : Arbeitgebermarken aufbauen …
,
(pp. 3-35)
.
2016
Persistent link: https://www.econbiz.de/10011525949
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2
Organizational reputation : a review
Lange, Donald
;
Lee, Peggy M.
;
Dai, Ye
- In:
Journal of management : JOM
37
(
2011
)
1
,
pp. 153-184
Persistent link: https://www.econbiz.de/10008824023
Saved in:
3
Mitarbeiterassoziationen als Treiber der Arbeitgeberattraktivität
Walter, Benjamin von
;
Henkel, Sven
;
Heidig, Wibke
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 295-315)
.
2009
Persistent link: https://www.econbiz.de/10003856771
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