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person:"Wells, Victoria K."
~person:"Fetscherin, Marc"
~subject:"Customer analysis"
~subject:"Konsumentenverhalten"
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Customer analysis
Konsumentenverhalten
Brand loyalty
6
Markentreue
6
Consumer behaviour
5
Brand management
4
Markenführung
4
Beziehungsmarketing
3
Brand
3
Markenartikel
3
Relationship marketing
3
Brand image
2
Markenimage
2
Brand love
1
Brand relationship
1
Consumer brand relationships
1
Dienstleistungsmarketing
1
Emotion
1
Food
1
Großbritannien
1
Kundenanalyse
1
Ladengestaltung
1
Lebensmittel
1
Markenpolitik
1
Measurement
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Messung
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Panel
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Panel study
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Relationship theory
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Services marketing
1
Store design
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United Kingdom
1
Verbesserung
1
Viral marketing
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Virales Marketing
1
brand happiness
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brand love
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brand loyalty
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co-creation
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electronic word of mouth (eWOM)
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English
5
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Wells, Victoria K.
Fetscherin, Marc
Dawes, John
10
Han, Heesup
8
Silberhorn, Nadja
6
Sohail, M. Sadiq
5
Berndt, Ernst R.
4
Fatma, Mobin
4
Hildebrandt, Lutz
4
Huang, Chao-Chin
4
Khan, Imran
4
Kim, Jinkyung Jenny
4
Leckie, Civilai
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
Thomson, Matthew
4
Aitken, Murray L.
3
Augusto, Mário Gomes
3
Bruwer, Johan
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Hollebeek, Linda D.
3
Huang, Shyh-Ming
3
Huber, Frank
3
Hwang, Jinsoo
3
Islam, Jamid Ul
3
Ismail, Ahmed Rageh
3
Khamitov, Mansur
3
King, Ceridwyn
3
Loureiro, Sandra Maria Correia
3
Mathews, Jose
3
Meyer-Waarden, Lars
3
Nandy, Subarna
3
Ozuem, Wilson
3
Perloff, Jeffrey M.
3
Ramakrishnan, Ruchika
3
Rather, Raouf
3
Raut, Umesh Ramchandra
3
Rita, Paulo
3
So, Kevin Kam Fung
3
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International journal of consumer studies
1
Journal of organizational behavior management
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The service industries journal
1
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ECONIS (ZBW)
5
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1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
What type of relationship do we have with loved brands?
Fetscherin, Marc
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 430-440
Persistent link: https://www.econbiz.de/10010459817
Saved in:
3
Special issue: Consumer brand relationships
Fetscherin, Marc
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010410730
Saved in:
4
Special issue: Consumer behaviour analysis and services
Wells, Victoria K.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009413594
Saved in:
5
Consumer brand choice : money allocation as a function of brand reinforcing attributes
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
Wells, …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 161-175
Persistent link: https://www.econbiz.de/10003991309
Saved in:
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