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person:"Wiedmann, Klaus-Peter"
~isPartOf:"Journal of general management"
~person:"Bravo, Rafael"
~person:"Burmann, Christoph"
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Journal of general management
The journal of brand management : an international journal
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Innovatives Markenmanagement
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International journal of e-business research : an official publication of the Information Resources Management Association
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Journal of fashion marketing and management
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Trends in e-business, e-services, and e-commerce : impact of technology on goods, services, and business transactions
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How risky are brand licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
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